The Breakdown

We partnered with Downtown Farmington to capture the energy, community, and local businesses that make their downtown events so special, specifically Ladies Night Out, a popular evening centered around shopping, dining, and supporting local businesses. Throughout the night, we captured the experience as it naturally unfolded, from friends shopping and strolling through downtown to groups enjoying local restaurants and discovering vendors at the pop ups in Riley Park.

Our approach focused on authentic, in the moment imagery that showcased the excitement of the evening while keeping the people and experiences at the center. We delivered a collection of photography assets for use across social media, email marketing, and the Downtown Farmington website. The goal was to create more than a recap of the event. We wanted to capture what it feels like to experience Downtown Farmington, creating a library of authentic, versatile imagery that could continue to be used to promote the community, local businesses, and future events.